Most branding agencies will tell you they help companies grow. Seun Koshoedo, founder and Chief Visionary Officer of Xcentrique Media, says they do something deeper: they give brands a soul. In a market where African companies are either chasing global trends or struggling to translate their identity into something customers actually connect with, her seven-year-old agency has carved out a …
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Rita Enosegbe’s playbook for building a brand as a founder in Africa
When you see that 11,000 people follow Rita Enosegbe on X, It’s hard to imagine that she had only 11 followers a few years ago. It was a frustrating time for her. She had failed at network marketing, struggled for 11 months as an affiliate marketer, and had just lost the opportunity to pursue her master’s degree in the UK …
Read More »How Sharon Ariyo-Adeoye helps African founders build high-trust brands in a low-trust economy
Sharon Ariyo-Adeoye has always been good at convincing people. “As long as I can remember, I’ve always been somebody who is confident about persuading people to believe or be involved in things that I do or things that I believe in,” she says. That natural gift led her into tech during the era when it “was the new rave.” She …
Read More »Why Tosin Olugbenga gave up Ph.D to become a software engineer
Tosin Olugbenga grew up in Ekiti State, Nigeria, where academics were the pinnacle of success. It was only natural that after completing his first degree at the University of Nigeria, Nsukka, he pursued a master’s degree in physics. His path seemed clear: get a PhD, become a lecturer, and join the ranks of the academics he admired, but the Nigerian …
Read More »From Weekend Side Project to Global EdTech: The AI Examiner Story
It started with a casual offer between friends. Nengi Sagbe, a medical student and product designer, had run out of practice questions while prepping for exams. Sitting across from her was Richard Eradiri, a software engineer who’d spent five years building apps for Nigerian banks but was itching to create something of his own. “I could just build something for …
Read More »Ronald Eguh Didn’t Chase Tech — Tech Found Its Way Back to Him
Ronald Eguh was the kid everyone called when something broke. A frozen phone, a dead laptop, mysterious Wi-Fi issues—he fixed them all. “I was the family IT guy,” he says with a laugh. Naturally, he wanted to study computer engineering. But like many Nigerian kids, what he wanted didn’t matter as much as what looked prestigious. His family pushed for …
Read More »Kelvin Omereshone’s unconventional advice on forging your own path in tech
From a young age, Kelvin Omereshone’s interests marked him as a maverick. Unlike other children in Delta State, Nigeria, who listened to popular songs, he gravitated toward classical music. This distinct interest hinted at a mind that would chart its own path. At 10, his curiosity led him to search his father’s briefcase. Inside was a notebook filled with code …
Read More »Eric Aprioku, founder of Asyncpay, on building local, while scaling globally
For as long as he could remember, computers had always fascinated Eric Aprioku. However, when his parents enrolled him in a computer school, it was as if his fingers were cursed. “I seemed to have an unrequited relationship with hardware because I spoiled every single system I tried to fix.” He was close to giving up when he discovered Python …
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