Most branding agencies will tell you they help companies grow. Seun Koshoedo, founder and Chief Visionary Officer of Xcentrique Media, says they do something deeper: they give brands a soul. In a market where African companies are either chasing global trends or struggling to translate their identity into something customers actually connect with, her seven-year-old agency has carved out a …
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Rita Enosegbe’s playbook for building a brand as a founder in Africa
When you see that 11,000 people follow Rita Enosegbe on X, It’s hard to imagine that she had only 11 followers a few years ago. It was a frustrating time for her. She had failed at network marketing, struggled for 11 months as an affiliate marketer, and had just lost the opportunity to pursue her master’s degree in the UK …
Read More »How Sharon Ariyo-Adeoye helps African founders build high-trust brands in a low-trust economy
Sharon Ariyo-Adeoye has always been good at convincing people. “As long as I can remember, I’ve always been somebody who is confident about persuading people to believe or be involved in things that I do or things that I believe in,” she says. That natural gift led her into tech during the era when it “was the new rave.” She …
Read More »Building Tools, Not Just Apps: AbdulAzeez Olanrewaju’s Journey from VB.NET to Creating Stunk
There’s something quietly revolutionary happening in a corner of Lagos. While most Nigerian developers are building apps like fintech solutions, e-commerce platforms, delivery services, AbdulAzeez Olanrewaju is building something different. He’s building the tools that other developers use to build those apps. It’s a rarer path, a harder path, and if you ask him about it, he’ll tell you the …
Read More »Idris Olubisi’s journey from coding on a phone to building developer communities
Idris Olubisi never imagined he’d become a DevRel or a backend engineer. He was focused on getting a lucrative job in the oil and gas sector after completing his university degree. By chance, his final year project required him to do some software engineering. Just when he started, his laptop got stolen. Despite this setback, he decided to use his …
Read More »Kelvin Omereshone’s unconventional advice on forging your own path in tech
From a young age, Kelvin Omereshone’s interests marked him as a maverick. Unlike other children in Delta State, Nigeria, who listened to popular songs, he gravitated toward classical music. This distinct interest hinted at a mind that would chart its own path. At 10, his curiosity led him to search his father’s briefcase. Inside was a notebook filled with code …
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