Most branding agencies will tell you they help companies grow. Seun Koshoedo, founder and Chief Visionary Officer of Xcentrique Media, says they do something deeper: they give brands a soul. In a market where African companies are either chasing global trends or struggling to translate their identity into something customers actually connect with, her seven-year-old agency has carved out a …
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When you see that 11,000 people follow Rita Enosegbe on X, It’s hard to imagine that she had only 11 followers a few years ago. It was a frustrating time for her. She had failed at network marketing, struggled for 11 months as an affiliate marketer, and had just lost the opportunity to pursue her master’s degree in the UK …
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Sharon Ariyo-Adeoye has always been good at convincing people. “As long as I can remember, I’ve always been somebody who is confident about persuading people to believe or be involved in things that I do or things that I believe in,” she says. That natural gift led her into tech during the era when it “was the new rave.” She …
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There’s something quietly revolutionary happening in a corner of Lagos. While most Nigerian developers are building apps like fintech solutions, e-commerce platforms, delivery services, AbdulAzeez Olanrewaju is building something different. He’s building the tools that other developers use to build those apps. It’s a rarer path, a harder path, and if you ask him about it, he’ll tell you the …
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Tosin Olugbenga grew up in Ekiti State, Nigeria, where academics were the pinnacle of success. It was only natural that after completing his first degree at the University of Nigeria, Nsukka, he pursued a master’s degree in physics. His path seemed clear: get a PhD, become a lecturer, and join the ranks of the academics he admired, but the Nigerian …
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In Nigeria, participation in the National Youth Service Corps (NYSC) is compulsory for every graduate. But for Benjamin Olamide Shotola, that one-year period became an opportunity to do something different. He chose to forgo the scheme and, in doing so, changed the course of his life. Using platforms like HubSpot, Udemy, and Coursera, Benjamin taught himself email marketing. Having the …
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If you traveled back in time to ask young Mandy Basterman what she wanted to become, she’d have said a lawyer. Mandy, who is now a VoIP/IT Technician, even started law classes at the university. But her studies came to an abrupt halt because of the high cost of legal education. Parting from her desired career path was extremely difficult, …
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For as long as he could remember, computers had always fascinated Eric Aprioku. However, when his parents enrolled him in a computer school, it was as if his fingers were cursed. “I seemed to have an unrequited relationship with hardware because I spoiled every single system I tried to fix.” He was close to giving up when he discovered Python …
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In the ever-evolving landscape of African technology, where innovation often outpaces structure, Immaculata Ojadi stands out as a rare kind of builder — one who merges business intelligence, human insight, and systems thinking into tools and solutions that actually work. A Senior Business Analyst at James Chase Consulting, UK, Immaculata has built her career around a simple but powerful belief: …
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The Geek Circle The Voice of Africa’s Tech Community