Tag Archives: Nigeria

Olusegun Adeleke: The founder who heard a voice

At some point in the middle of the night, Olusegun Adeleke was walking down the stairs toward his bedroom, trying to force himself to sleep after hours of restlessness, when a thought arrived that didn’t feel like his own. It was the seed of PAAQ, which stands for Please Ask Any Question, a platform connecting knowledge seekers with verified experts …

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Precious Kolawole’s unlikely path to becoming a Machine Learning Engineer at Shopify

Precious had a clear plan: become like Ben Carson, the American neurosurgeon. She applied to study medicine at the University of Lagos, Obafemi Awolowo University, and the University of Ibadan. None of them took her. OAU offered her zoology instead. She negotiated her way into a physiotherapy programme and found she actually enjoyed it. Then COVID-19 hit, and everything stopped. …

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How Seun Koshoedo Is Building the Soul of African Brands

Most branding agencies will tell you they help companies grow. Seun Koshoedo, founder and Chief Visionary Officer of Xcentrique Media, says they do something deeper: they give brands a soul. In a market where African companies are either chasing global trends or struggling to translate their identity into something customers actually connect with, her seven-year-old agency has carved out a …

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Rita Enosegbe’s playbook for building a brand as a founder in Africa

When you see that 11,000 people follow Rita Enosegbe on X, It’s hard to imagine that she had only 11 followers a few years ago. It was a frustrating time for her. She had failed at network marketing, struggled for 11 months as an affiliate marketer, and had just lost the opportunity to pursue her master’s degree in the UK …

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How Sharon Ariyo-Adeoye helps African founders build high-trust brands in a low-trust economy

Sharon Ariyo-Adeoye has always been good at convincing people. “As long as I can remember, I’ve always been somebody who is confident about persuading people to believe or be involved in things that I do or things that I believe in,” she says. That natural gift led her into tech during the era when it “was the new rave.” She …

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Eric Aprioku, founder of Asyncpay, on building local, while scaling globally

For as long as he could remember, computers had always fascinated Eric Aprioku. However, when his parents enrolled him in a computer school, it was as if his fingers were cursed. “I seemed to have an unrequited relationship with hardware because I spoiled every single system I tried to fix.” He was close to giving up when he discovered Python …

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