Most branding agencies will tell you they help companies grow. Seun Koshoedo, founder and Chief Visionary Officer of Xcentrique Media, says they do something deeper: they give brands a soul. In a market where African companies are either chasing global trends or struggling to translate their identity into something customers actually connect with, her seven-year-old agency has carved out a …

When you see that 11,000 people follow Rita Enosegbe on X, It’s hard to imagine that she had only 11 followers a few years ago. It was a frustrating time for her. She had failed at network marketing, struggled for 11 months as an affiliate marketer, and had just lost the opportunity to pursue her master’s degree in the UK …

Sharon Ariyo-Adeoye has always been good at convincing people. “As long as I can remember, I’ve always been somebody who is confident about persuading people to believe or be involved in things that I do or things that I believe in,” she says. That natural gift led her into tech during the era when it “was the new rave.” She …